Why Modern XYZ?
Are your products and services unique, engaging, strategic and winning? Is your brand strategic and authentic?
Modern XYZ can help you compete on the playing field of your market.
Modern XYZ is a competitive business strategy and product strategy research and planning consultancy based in the Seattle area.
Competitive Strategic Opportunity
What are trends, forces, obstacles, constraints, risks, openings and opportunities in your industry and market for your competitors and for you? Explore new scenarios and contexts, creative strategies, intelligent tactics and differentiated advantages, to advance your team on the playing field.
Product Roadmaps
How can you build an always-full pipeline of interesting, unique, new products and services? Equip your team to generate new, competitively differentiated products and services, with design thinking tools. Your brand can create products that make a unique, positive impact on visual and material culture.
Authentic Brand + Customer Aspiration
Who is your target customer? Is your brand viewed as authentic in connecting with needs, wants, desires and aspirations? Stress-test your brand at customer touchpoints, along the customer journey, to discover where it is authentic and on-target in attracting, engaging and inspiring people.