Authentic Brand + Customer Aspiration
Is your brand viewed as authentic in connecting with needs, wants, desires and aspirations?
Authentic Brand Position
Do you have an authentic brand that inspires people?
Have you positioned your products and services as differentiated from all other brands in the minds of customers?
Modern XYZ can -
· Research how people perceive your brand
· Test where your brand is authentic and on-target in attracting new and loyal target customers
· Analyze how your authentic brand engages and inspires people (beyond how it attracts paying customers)
· Help define, fine-tune or create your authentic brand
· Recommend ways to position your products and services differentiated from other brands
Customer/Market Analysis
Do you understand the personas, aspirations and decision-making of your target customers?
Have you strategically applied data regarding market segments, sizes, growth, trends and shifts?
Modern XYZ can –
· Research needs, wants, desires and aspirations of target customers
· Define customer personas, psychographics and demographics
· Identify if your brand attracts any extreme users, early adopters, or influencers
· Map out customer touchpoints, customer journeys and decision-making points
· Analyze data on market segments, niches, locations, sizes, growth, trends and shifts
· Offer recommendations based on all or some of the above-listed research and analysis



