Do you have roadmaps for interesting, differentiated products that impact visual and material culture and bring story into the lives of people?

Design Thinking + Unique Products

Do you currently have a pipeline of interesting, new products and services ready to launch?

Has your team used design thinking tools to generate unique, human-centric products and services?

Modern XYZ can -

·       Equip your team with design thinking tools to generate unique products and services

·       Help your team build an always-full pipeline of interesting, new products and services, through the design thinking process

·       Lead your team in steps of design research; problem definition, concepts; prototypes; testing, feedback, iteration; launch, for products, systems, services, experiences

Product Strategy

Are your products and services competitively differentiated?

Have you set growth goals, timelines and roadmaps for product/service versions and launches?

Modern XYZ can -

·       Help develop a product strategy with details about competitively differentiated product designs, product lines, product value tiers and product versions

·       Help build product/service growth goals, milestones, roadmaps, pipelines, launches, timelines

Product Culture, Story + Trade Offs

Have you created products that impact visual and material culture and bring story into the lives of people?

Do your products strategically trade off function, form, cultural meaning, brand, user experience, story, sustainability, performance, manufacturing, cost, innovation and other variables?

Modern XYZ can -

·       Explore how your products make a unique, positive impact on visual and material culture

·       Help explore how your products serve to bring story into the lives of people

·       Research and build alternative product scenarios, contexts, stories and storyboards

·       Engage in critical object analysis of product variables such as function, features and sculptural form, object history and object cultural meaning, corporate brand identity and corporate product strategy, user interactive experience and human factors, product use scenarios, contexts, story and storyboarding, technology and sustainability, quality and performance, materials and manufacturing, production cost and value-based pricing, and innovation

·       Help you explore how to balance, prioritize or trade off product variables